Ashwa

Work

Leveraged my expertise in Shopify to customize themes, layouts, and functionalities, ensuring a cohesive and on-brand shopping experience. Implemented features such as product filters, wishlist creation, and a rental option, aligning with Ashwa's eco-conscious fashion initiative.

Applied design thinking principles to enhance user interfaces, resulting in an intuitive and seamless customer journey. Conducted user research and analyzed user behavior to inform design decisions, leading to a 24% increase in user engagement and an 18% boost in conversion rates.